BLOG is DEAD
The word, that is. It’s current dictionary definition is already dated:
a web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also: the contents of such a site
I’m killing the word B-L-O-G, because every time I discuss a “blog” page with a client, I’m met with this blank stare that says to me “are you crazy? I’m not writing an online personal journal!”
SO, yes- “blog” is dead. But, I still want you to have one. We’re just going to call it “the place where you update your website on a regular (twice a month!) basis to generate interesting and valuable content for your website visitors”. It’s not going to be a “personal journal” like Merriam Webster says it’s supposed to be. It’s going to be your publishing platform, your independent magazine, your coupon book, your how-to teachings, your place to share your expertise and the place where you showcase what’s cool in your world. It’s going to be one part writing and many parts visual (because Pinterest reminds us that pretty pictures really do matter). It’s the place where all your potential clients and a website passersby will be able to get to know, trust and like you. It’s going to create a loving bond between your website and Google search engine results.
It is going to be a Feed: and it’s going to be the sustenance that brings life to your website.