People do business with people they know and trust. Heard that before?
I’m a fan. I do business with people I know and like. I’m into organic networking and referrals. But nowadays I’m using Twitter, Facebook and Google +, leaving impressions of myself everywhere I turn online- not just with the content I’m sharing- but with my photo as well.
So yes, your headshot is not just for making you look pretty, it’s going to create an impression. And you want to leave an impression of “know” and “trust”.
For most people, even myself, how we emotionally interpret a photo is deeply personal and very intuitive. It’s hard to put into words. I can’t predict how someone is going to react to your image, or what kind of first impression they are going to take away from it, but I can give you a insight into what I think gives me the “know and trust impression”.
Casual an approachable: A relaxed and natural casual pose
Welcoming: A warmth to the face, a laugh or an easy smile. Smiling with the eyes.
Authentic: Not overly retouched or overdone
Have a good look at your headshot. What subtle impressions is it creating?
Of all the Social Media I’m into, Pinterest has become my absolute undeniable favorite. Maybe it’s be cause I’m a visual person, I don’t know- but nothing can kill my free time and put a smile on my face like Pinterest can.
But am I really wasting my time?
There’s been a lot of talk online about the value of Pinterest, and the influence it is having on web traffic. Blog posts about the value of this new social sharing platform are popping up everywhere. I’ve read claims that it is driving more traffic for some types of sites than Facebook. So, yes I’ve got my personal pin boards, but I am also lightly pinning my work in design and photography as well.
I think if your work is visual, then you will love Pinterest and should certainly be using it and having as much fun as me. But since Pinterest is having such an impact, I’m noticing some things related to marketing that you should be aware of.
You can’t Pin from a Flash website. If you are STILL running a flash website, then please, now is the time to move on. Your visual content can’t be shared directly from your site, so your never going to benefit from Pinterest’s ability to drive traffic to your website.
WATERMARK YOUR IMAGES (If they are yours, of course). People may Pin your work, so make sure if you’ve put it online , you’ve watermarked it. Brand your work, so that when it’s shared you are immediately credited, regardless if someone makes it to your website or not.
You can’t Pin from Vimeo. No matter how much Vimeo is touted for being a better outlet for creatives and good filmography- you need a You Tube account.
Keep your marketing Pinboards at minimum. Over selling yourself and your work is not bringing value to your followers. Participate and Pin with care. Contribute regularly, don’t just repin and like Twitter, Follow what you love.
Add Pinterest Social Media links to your website now. Encourage people to connect, share your work and see what you love.