Good design has always been the result of the designer factoring in some kind of user experience end result. I’m talking about everything from frying pans to widgets. If a product has an end user, then user experience matters. Although the phrase is now used...
The statistics are staggering. Does your business have a mobile website? 73% of Local Searches on Mobile devices result in the searcher doing something like visiting or calling. In digital marketing, we call that result “conversion”. And in mobile,...
Here is the single greatest truth about your small business website. It’s not enough. That’s right! I said it’s not enough! There is no magic-unicorn-make-tons-of-money-from-my-website button. You must do more. I’m not knocking websites- a...
Every year, we try to help out some non-profits with their web marketing efforts. It’s our way of giving back to the local community, and doing some feel good work. Along the way, we’ve noticed some consistent issues that come up for non-profits...
Time is money. And… as time goes on and the scope of the internet grows, the marketing strategy options become overwhelming. And, time-sucking. Which ones are going to benefit your online store? I have clients coming to me saying they want to do Twitter and...
