The statistics are staggering. Does your business have a mobile website?
73% of Local Searches on Mobile devices result in the searcher doing something like visiting or calling.
In digital marketing, we call that result “conversion”. And in mobile, conversion is happening naturally at a high rate for location based services and products like restaurants, hotels, clinics and retail stores. If this is your kind of business, then this opportunity is just waiting for you to take advantage of it…
over 40% of mobile users will leave your site if it’s not mobile -friendly.
So, is your business website mobile -friendly?
- If it requires pinching or zooming it’s not.
- If there is no push to call button, or if you can click the phone number to call, it’s not.
- If it doesn’t give immediate information regarding your location, it’s not.
If your website is not mobile friendly, then it’s time to get serious about making some kind of change, because frankly, your missing out. Don’t wait till next year when you’ve got the time or the budget and don’t wait till your competitor does it first.
So, how do you make your website mobile friendly?
There are 3 different options:
BEST WAY New, responsive design to your current website. Responsive design means your site is completely mobile friendly for all devices. It scales to fit, and has been designed to make things that are important to mobile users become obvious when they visit your site from a mobile device like iPhone, Android, even Ipad.
here’s the recommendation right from Google Webmaster
Using responsive web design has multiple advantages, including:
- It keeps your desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to and for Google’s algorithms to assign the indexing properties to your content.
- Google can discover your content more efficiently as we wouldn’t need to crawl a page with the different Googlebot user agents to retrieve and index all the content.
OK WAY Have a mobile gate, so to speak. Create a new home page that is delivered to your user when they visit your site from a mobile device. It’s only OK because your internal pages are not fully responsive to the mobile size, and your not getting the benefits specified by Google (see above BEST WAY)
LESS IDEAL WAY Have a separate mobile website. It’s great, because all of your site’s pages will look awesome on the device it’s delivered to, but- you will loose Google advantage over those sites that are mobile responsive. In a nutshell, your site’s mobile landing page will have a different link address than your “desktop’s” home page, essentially leaving you with two different websites. Your competitor’s responsive website will rank higher based on this alone.
What are we doing? Well, since end of 2013, we began ONLY building responsive websites. That means that all of our sites are built to be mobile-friendly in the best possible way. If you want to know more about how we build responsive websites for small business, then send us an email firstname.lastname@example.org, or call 604-764-8249.