TIME vs MONEY for DIY Digital Marketing

TIME vs MONEY for DIY Digital Marketing

I’m a do-it-yourself kind of person, and I totally identify with those of you who want to do DIY digital marketing , or stick to a marketing budget that may require you to invest time vs money.  So where do you put the time and where do you spend the money?...
Do you know your Brand Core Values?

Do you know your Brand Core Values?

I’m honest. I’m casual. I like things to be real and authentic.  These are my three brand core values. They are part of who I am, and because my business is me, it’s also part of my brand. What about your business? Is it guided by a set of values?...
Part 1 of The Whole Logo/Branding Thing: The Logo!

Part 1 of The Whole Logo/Branding Thing: The Logo!

Your small business branding starts with your logo design or logomark. Essentially, it’s the starting point of your  visual branding and a major part of creating that all important impression of your business. A good logo design process should start with a...
Capture the moment!  Plan to get leads.

Capture the moment! Plan to get leads.

Your site has a purpose: to market or sell ideas, products or services to your target audience with the ultimate and final goal of helping create whatever you consider to be a “sale”. Let’s have a look at the process. A user arrives at your website....

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