I’m a do-it-yourself kind of person, and I totally identify with those of you who want to do DIY digital marketing , or stick to a marketing budget that may require you to invest time vs money. So where do you put the time and where do you spend the money?...
I’m honest. I’m casual. I like things to be real and authentic. These are my three brand core values. They are part of who I am, and because my business is me, it’s also part of my brand. What about your business? Is it guided by a set of values?...
Your small business branding starts with your logo design or logomark. Essentially, it’s the starting point of your visual branding and a major part of creating that all important impression of your business. A good logo design process should start with a...
I ran across this pretty cool bit of information on entrepreneur.com, it’s the 15 Must Have Digital Marketing Tools I love this kind of stuff, and I’m always looking out for good resources and ideas to share with my clients to help them grow their...
Your site has a purpose: to market or sell ideas, products or services to your target audience with the ultimate and final goal of helping create whatever you consider to be a “sale”. Let’s have a look at the process. A user arrives at your website....
